

It seems everyone today is embracing customization, and I like it. It feels fantastic to be part of the creation of your own unique little product.
MIY (make it yourself): "With (in particular younger) consumers having come to expect to be able to create anything they want as long as it is digital, and to customize and personalize many physical goods (MECONOMY!), the next frontier will be digitally designing products from scratch, then having them turned into real physical goods as well." (Quoted from Trendwatching.)
The latest example of miy that caught my eye was from Leica, the camera maker of my dreams. They've launched Leica a la Carte which allows you to choose from various finishes and colours to create your own variation of the classic. Fun!


























